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Follow Up Works!

Follow Up Works!

One of my key marketing strategies is to conduct workshops...

One of my key marketing strategies is to conduct workshops. Every workshop is designed to ensure that participants leave knowing that their time was well invested. And, before they leave they are invited to sign up for a complimentary coaching session; that, of course, is intended to lead to the purchase of a coaching package.

One of my key marketing strategies is to conduct workshops. Every workshop is designed to ensure that participants leave knowing that their time was well invested. And, before they leave they are invited to sign up for a complimentary coaching session; that, of course, is intended to lead to the purchase of a coaching package. Not too long ago, a Nor’easter knocked attendance at a workshop way down. I decided to follow up with those who didn’t attend, sending them the workbook from the program that they missed, and inviting them to a complimentary coaching session. Within fifteen minutes, one individual scheduled a coaching session…and is now a client. Follow-up works! 

Brian Gorman, Certified Professional Coach