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what worked for you

What worked for you

Follow Up Works!

Follow Up Works!

One of my key marketing strategies is to conduct workshops. Every workshop is designed to ensure that participants leave knowing that their time was well invested. And, before they leave they are invited to sign up for a complimentary coaching session; that, of course, is intended to lead to the purchase of a coaching package.

One of my key marketing strategies is to conduct workshops. Every workshop is designed to ensure that participants leave knowing that their time was well invested. And, before they leave they are invited to sign up for a complimentary coaching session; that, of course, is intended to lead to the purchase of a coaching package. Not too long ago, a Nor’easter knocked attendance at a workshop way down. I decided to follow up with those who didn’t attend, sending them the workbook from the program that they missed, and inviting them to a complimentary coaching session. Within fifteen minutes, one individual scheduled a coaching session…and is now a client. Follow-up works! 

Brian Gorman, Certified Professional Coach

Marketing Tip

As coaches, we often practice on our own, and we tend to try to market ourselves on our own. While this can bring success, I have found another approach that is incredibly powerful. You may be able to adapt it to your coaching practice as well. 

I have partnered with a business development consultant, and we go to market together. Tony is about what you need to do to improve your business. I am about who you need to be to improve your business. While this pairing has contributed to our ability to generate market interest, here is the piece that may be of most valuable to you. 

Ask yourself, If I am successful with my clients, who else will benefit? For us, the answer is simple: financial advisors and small business bankers. So, in addition to marketing to small businesses themselves, we began meeting with small business bankers and financial advisors. The result, right now we have 9 workshops scheduled through April (hosted by Wells Fargo, Bank of America, HSBC, and Capital One) during which we will be able to demonstrate our value-add to their clients. And, since January 1, we have already had one financial advisor walk us into his client, introduce us…and his client is now working with us. 

If you think there may be a grain of an idea here for you to work with, I would be happy to help you think it through! 

BrianBrian Gorman, Certified Professional Coach
917.653.5198
Schedule a call or appointment www.TransformingLives.Coach

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